Keep using your real estate key phrases, and we’re going to create a post for every area and subdivision. Here is where we embed our first Google Map. I’ll do a tutorial on this, but this is an example of a map of an area in my MLS. Here’s how you might structure your area posts:

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Either above or below the map, write your description of the area. Don’t violate any fair housing laws, but describe the architecture or type of homes in this area. You can give some very simple previous year numbers for dollars, numbers of homes sold, etc. Or, if you want to be a bit more detailed with statistics, you can link out to a separate post with sold statistics for this area. That post would be in the Statistics category.

**Note: Capturing leads is critical, so here’s one very effective way. Develop a PDF file of detailed sold property statistics for the previous year, and including all areas broken out, as well as totals for the entire MLS. I’ll show you in another tutorial how to deliver it automatically and free, while you’re capturing their information. On every area page, and every stats page, offer a link to get this report, and the link will be an email “mailto” link.

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In this category, we’re really going to have a huge amount of search engine clout.  So many visitors to your site will end up getting there from searches on names of subdivisions or named areas of the MLS.  Every listing they see will place the property in an area, and they may not be familiar with its location or the types of homes located in the area.

Your goal for this category is to have a short description of EVERY MLS area and subdivision in the area, whether you want to practice in that area or not.  We’ll be embedding a Google map with the areas marked, and you want one post per area or subdivision with demographic, and preferably sold property statistics (very general for the last full year).

Your sticky post (this one in our example) will give an overview of the entire area, tell the visitor how many MLS areas and subdivisions you’ll be covering, and even tell them to use the map and the search box for faster access to an area’s posts and information.

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