This should be one of your easiest content resources.  There should be several mortgage brokers willing to write for your blog site.  Let them write instructional items, all about mortgage types, hints for buyers, etc.  What they will definitely want to do is to publish updates of mortgage rates, and hopefully even a commentary on the current market.

You offer them the platform, and they send the comment.  If they aren’t into blogging, it’s doubtful that you can get them to post directly as an author, but you can receive via email and copy/paste for a pretty quick post.  It made my mortgage person happy to know that I set him up as an Author anyway.  This way, he gets an author page, and his posts are kept together for access.  To show you how that works, I’ve created Sam Gotthemoney as my mortgage guest author.  I’ve selected his name as the author for this post.

You’ll see that he then has a page with a brief bio that I’ve inserted, and his posts will show all together at
photo credit: Foxgirlthat page.  It creates on-the-fly, much like a category page.  Anyone wanting to look at his posts over time, say for a look at the movement of interest rates, would select his author page to view all his posts.

You should get his company logo as well, and place it in the posts, either top or bottom as I’ve done here, and link it to their site.  Of course, these posts go into our Mortgage child category under the DemoTown Real Estate Info main category.

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This is one of your easiest categories to keep fresh and full of content.  It will also bring you search engine traffic.  First, if your favorite mortgage person will not write regular updates and rate announcements for you, get another mortgage person.

I have a person who sends me a detailed email each week that has current information about my local market mortgage rates and availability.  It’s three minutes to copy out the text and chart into a post.

Of course I write also, but this section is always fresh without me providing any original material.

Make a general sticky post to stay on top with general and evergreen information about your local mortgage market.  Then add all the new material, latest post will always be at the top, just under your sticky intro post.
photo credit: lumaxart

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Building a few updates to illustrate the “Posts by Author” plugin display at the bottom of each post.

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Entering a few sample mortgage update posts to illustrate the display of other posts by this author at the bottom of each post.

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