When you sit down with a real estate professional to go over area sold property statistics and market competition, don’t leave out the allowance for human nature in setting your home’s listing price.  The best deal is one in which all participants feel like they’re a winner.  It’s human nature to want to bargain a bit.  The DemoTown real estate market is no different.

Setting your price at your rock-bottom could place you in a tough position when a buyer brings an offer and wants a bit of “back-and-forth.”  This includes some allowance for the second stage in negotiations, the inspections and repairs.  Pricing too high could solve your negotiation problems as well…as you may not get any offers to negotiate….

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You get the point of this type of post.  You want to write posts that educate your buyers and sellers in preparing for negotiation.  This will go into our Negotiation category, and will display under the sticky post with the general negotiation introduction information.

You WILL get site visitors from Google and other engines on search phrases about negotiations in your market area.  This section builds credible text for the engines and for your visitors.

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This is another page that will be linked to from the Real Estate Info page, as it is a category page.  Category pages are built on-the-fly by WordPress when they’re called up, and they show the latest posts on top.  We’ll use this one a s a Sticky Post to stay on top.

If you want any of these category pages to show up in the side page box widget, you would create a blank page with the right title, and then use the “redirect” plugin to take the visitor to the Negotiation category page URL.  Otherwise, the only way they will find this page is with the Category dropdown box we’ve added to the sidebar, or through links from another page, as in our Real Estate Info Page.

You’ll want to make general statements about negotiating in general in this first post.  You can begin to talk about what you’ll be writing in detail about later.  Then, create more posts for the Negotiation category from both buyer and seller perspective, initial price negotiations, inspections and repairs, etc.  You can even use specific real deal examples as long as you don’t divulge any personal or private information.

Image is an example from the PhotoDropper Plugin, though probably not what you’d want to use on this page.  I think we strive for a better interaction between buyer and seller…but it was funny.

photo credit: ben pollard

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