We’ll want to make this a sticky post to stay at the top of the category page. Here you’ll want to write generally about the shopping opportunities in DemoTown. You can, if you like, do some location information for major shopping centers, but you should really have individual posts, and maybe even videos, later for each major shopping center.

One thing you can do is a Google map of the major shopping centers, place it on this page, and use the linking ability off the map to go to the post about each center. Below I’ve embedded a map from Google with Denver shopping centers. If you click on Cherry Creek, you’ll see that you can click on a link to take you to their site. You can build your own maps on Google and place links to pages on your site. So, you would do a map of shopping locations, and link each to a post/video/photos on your DemoTown site.

photo credit: louderthanadam

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Keep using your real estate key phrases, and we’re going to create a post for every area and subdivision. Here is where we embed our first Google Map. I’ll do a tutorial on this, but this is an example of a map of an area in my MLS. Here’s how you might structure your area posts:

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Either above or below the map, write your description of the area. Don’t violate any fair housing laws, but describe the architecture or type of homes in this area. You can give some very simple previous year numbers for dollars, numbers of homes sold, etc. Or, if you want to be a bit more detailed with statistics, you can link out to a separate post with sold statistics for this area. That post would be in the Statistics category.

**Note: Capturing leads is critical, so here’s one very effective way. Develop a PDF file of detailed sold property statistics for the previous year, and including all areas broken out, as well as totals for the entire MLS. I’ll show you in another tutorial how to deliver it automatically and free, while you’re capturing their information. On every area page, and every stats page, offer a link to get this report, and the link will be an email “mailto” link.

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Entering a few sample mortgage update posts to illustrate the display of other posts by this author at the bottom of each post.

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