This is our sticky, stay-on-top post for our Business & Government category.  We will be using the category page link to get to it from the About DemoTown page.  You may want to separate out business and government, and that’s very OK.  You could also, if you want page links in the left side, make a page and redirect it to the category page as well.   However, I don’t like a lot of page links in the left side or top navigation.  It can confuse the visitor or just make them leave from link overload.

By using the category page, and linking off of the About DemoTown page, we get them to their desired location in an acceptable two clicks.  You’ll also find that doing the writing well, you’ll get most of your visitors to these business pages going directly to the page from searches.

***********  Example Content for This Post *********

This is going to remain the top post, so you’ll want to write up a general post about the business climate in DemoTown, business growth, any special niche businesses, just a bit of general information.  If you’re doing government here as well, do a brief description of local government.  You’ll be doing short individual posts with contact information about government departments and agencies.

Tell the visitor here that there are profiles of business in this area, and the best way to locate specific businesses or types is to use the search box at the top.

photo credit: natalie_guinsler

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Our sticky post at the top of the Shopping Category has an example Google map using Denver’s shopping centers. I mentioned that you can place a link in your map location icon display, and that link could be to your post about the location. I can’t edit that map, as I didn’t build it, but pretend that I had placed a link at the Cherry Creek icon to this post.

Here you could list stores, phone numbers, link to their mall store locator, and you could place a video you’ve taken, or someone else’s, as I’ve done here.

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We’ll want to make this a sticky post to stay at the top of the category page. Here you’ll want to write generally about the shopping opportunities in DemoTown. You can, if you like, do some location information for major shopping centers, but you should really have individual posts, and maybe even videos, later for each major shopping center.

One thing you can do is a Google map of the major shopping centers, place it on this page, and use the linking ability off the map to go to the post about each center. Below I’ve embedded a map from Google with Denver shopping centers. If you click on Cherry Creek, you’ll see that you can click on a link to take you to their site. You can build your own maps on Google and place links to pages on your site. So, you would do a map of shopping locations, and link each to a post/video/photos on your DemoTown site.

photo credit: louderthanadam

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Though we’re linking to what visitors might think is a regular page for Attractions (From the About DemoTown page), this is really a post. We’ll make it a sticky to keep it on top, and then we’ll link to the category page from About DemoTown. This way we can keep writing about attractions and have all our posts show up, newest on top under this one.

You’ll want to write general area attraction information in this one. You could also do a video of a montage of attractions, or, even better, once you have a bunch of YouTube videos of the area, just show it here as a custom player as below.

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This is another post that is general in nature, and part of our Transactions category.  This can be a general discussion of the title companies, their role in a real estate transaction, and other general information.

You’ll want to add regular posts here in more detail on subjects such as:

• What is a title insurance binder and who pays for it?
• What are the exceptions and what do they mean?
• Explain the requirements section.
• What is the process for binder to insurance policy?

You can invite guest articles by title examiners and others in the process.

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If your electric company is a Coop, there will be membership meetings, announcements of dividends, etc.  If not, there will still be opportunities to do short posts about things going on with the electric company.  They may announce outages, planned rate increases, etc.

Or, you might even get one of their personnel to write a guest article for you.

**Note:  In our Utility Info category, we used the sticky post plugin to stick the electric utility contact information post on top, so this one, though a newer post, should show up below it.

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This post would give information about the electricity provider or providers in your area. Include a description, address, and other contact information, as well as any rates info you won’t have to change over time (it’s called evergreen content). You don’t want to have to keep changing prices and rates.

If there are multiple electricity providers, use multiple posts, and place all in the Utilities Info category.

photo credit: tangywolf

**Note: This is the first time we might use our “WP-Sticky” plugin. This allows us to stick a post on top of a category display, rather than having the newest post at the top. This way, the contact information for electric service will always be on top.

**On all posts, if you want to see what I’ve entered in the All in One SEO boxes for title, description and keywords, while viewing the post at the site, just right-click and click on “View Source” in IE or “View Page Source” in Firefox. Look for the meta information near the top.

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